Awareness

In advertising, awareness refers to the level of consumer consciousness or recognition of a particular brand, product, service, or advertising Campaign. It's often the first stage in the marketing funnel (see AIDA Model) and a primary goal for new product launches or efforts to build Brand Equity. Building awareness can involve broad-reach advertising through various Channels to increase Impressions and familiarity. Brand Awareness is a specific type of awareness focused on the brand itself.