Dark Post

A Dark Post (also known as an unpublished post or ghost post) is a type of social media advertisement, particularly on platforms like Facebook and Instagram, that is shown to a specific Target Audience as an ad but does not appear on the advertiser's organic timeline, page feed, or profile. This allows advertisers to run multiple A/B tests of Ad Copy and Ad Creative with different audience segments without cluttering their main page with numerous similar posts. Dark posts are useful for highly targeted Campaigns and for testing different messages before a wider rollout.