Digital Marketing

Digital Marketing is an umbrella term for the marketing of products or services using digital technologies, primarily on the internet, but also including mobile phones, Display Advertising, and any other digital medium. Key components include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Social Media Marketing, Email Marketing, Affiliate Marketing, and Programmatic Advertising. Digital marketing allows for precise targeting (Audience Segmentation), measurable results (Analytics), and often a better Return on Investment (ROI) compared to traditional marketing.