Market Research

Market Research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. Its purpose is to understand the Target Market and Target Audience, identify opportunities and threats, assess consumer needs and preferences, and evaluate the effectiveness of marketing strategies. Methods include surveys, interviews, focus groups, observation, and analysis of secondary data. The insights gained from market research inform Brand Positioning, product development, Ad Copy, and overall advertising Campaign planning.