Marketing Automation

Marketing Automation refers to software platforms and technologies designed to automate repetitive marketing tasks and workflows, such as Email Marketing campaigns, social media posting, ad campaign management, and lead nurturing. By automating these processes, businesses can improve efficiency, deliver more personalized experiences at scale, and better manage customer relationships. Marketing automation tools often include features for Audience Segmentation, Lead Generation and scoring, Analytics, and CRM integration. It helps in executing complex Campaigns more effectively.