Email Marketing

Email Marketing is a Digital Marketing strategy that involves sending targeted commercial messages or content to a list of subscribers via email. It's used to build relationships with potential and existing customers, promote products or services, share news and updates, drive website traffic, and nurture leads through the Sales Funnel. Effective email marketing relies on building a quality subscriber list (opt-in), segmenting the audience (Audience Segmentation) for relevance, creating compelling Ad Copy and CTAs, and tracking performance (Analytics) like open rates and Click-Through Rates (CTR). Marketing Automation tools are often used for email campaigns.