Owned Media

Owned Media refers to any web property or communication Channel that a brand controls and owns outright. This includes a company's website, blog, email newsletters, mobile apps, and official social media profiles (e.g., Facebook page, Twitter handle). Unlike Paid Media (e.g., advertising) or Earned Media (e.g., customer reviews), owned media provides a platform for brands to deliver their Brand Messaging directly to their audience without ongoing media costs (though there are creation and maintenance costs). It's a crucial component for building long-term relationships with customers and for Content Marketing distribution.