Paid Media

Paid Media refers to any marketing activity where a company pays to leverage an external Channel or platform to broadcast its Brand Messaging and reach its Target Audience. This includes traditional advertising like television commercials and print ads, as well as digital advertising such as Pay-Per-Click (PPC) search ads, Display Ads, sponsored social media posts, and Influencer Marketing fees. Paid media is used to drive traffic, increase Brand Awareness, and generate leads or sales. It offers control over ad placement and targeting but requires ongoing investment.