Media Buying

Media Buying is the process of acquiring Ad Space and time on various media Channels to deliver advertising messages to a Target Audience. This involves negotiating prices, scheduling ad placements, and managing budgets to achieve Campaign objectives. Media buyers work across different platforms, including digital (e.g., websites, social media, Ad Exchanges via DSPs), print, television, and radio. The goal is to secure the best possible placements at the most competitive rates to maximize Reach, Frequency, and overall campaign effectiveness. It's closely related to Media Planning.