Rich Media Ads

Rich Media Ads are a type of Display Advertising that incorporates advanced features beyond static images or simple animations. These features can include video, audio, expandable panels, interactive elements (like games or polls), or other dynamic content designed to elicit a higher Engagement Rate from users compared to standard Banner Ads. Rich media ads aim to provide a more immersive and engaging Ad Creative experience. They often require more complex development and may have larger file sizes, but can lead to better Brand Awareness and user interaction.