Sales Funnel

A Sales Funnel (often used interchangeably with Conversion Funnel or marketing funnel) is a model that illustrates the theoretical journey potential customers go through as they move from initial Awareness of a product or service towards making a purchase. The funnel typically narrows at each stage, as some prospects drop off. Common stages include:

1. Awareness: Prospect becomes aware of your solution.
2. Interest: Prospect shows interest by actively seeking information.
3. Consideration/Desire: Prospect evaluates your solution against others (AIDA Model).
4. Intent/Action: Prospect decides to buy and takes action (Conversion). Understanding the sales funnel helps businesses optimize their marketing and sales processes at each stage to guide more prospects towards becoming customers.