Market Segmentation

Market Segmentation is the process of dividing a broad Target Market into smaller, more defined categories or segments of consumers who share similar characteristics, needs, or behaviors. These segments can be based on Demographics (age, gender, income), geographics (Geotargeting), psychographics (lifestyle, values, personality), or behavioral factors (purchase history, brand loyalty). The goal of market segmentation is to enable businesses to tailor their products, services, and marketing efforts, including advertising Campaigns and Ad Copy, to meet the specific needs of each segment more effectively. It's a foundational concept for Audience Segmentation in advertising.