In-App Advertising

In-App Advertising refers to the placement of promotional messages or Ad Creatives within mobile applications (apps) on smartphones and tablets. Advertisers pay to have their ads displayed to app users. Common in-app ad formats include Banner Ads, interstitial ads (full-screen ads shown between app transitions), video ads (often rewarded video, where users watch an ad for in-app benefits), and Native Ads that blend with the app's content. In-app advertising allows for precise targeting based on app usage, user Demographics, and location (Geotargeting), making it a significant part of mobile Digital Marketing.