Persona (Buyer Persona / Marketing Persona)

A Persona (often called a Buyer Persona or Marketing Persona) is a detailed, semi-fictional representation of an ideal customer based on Market Research and real data about existing customers. Personas help businesses understand their customers better by giving them a name, personality, Demographics, motivations, goals, pain points, and buying behaviors. Creating personas allows advertisers to craft more targeted and relevant Ad Copy, Content Marketing, and overall Campaigns that resonate with their Target Audience.